
Living Our Values Awards
Celebrating the Exceptional Contributions of Point B'ers
At Point B, our mission is rooted in a steadfast commitment to values that shape our work and culture. These 7 values serve as the foundation of everything we do:
Excellence is Our Standard
Lead with Integrity & Growth
Many Talents, One Team
Own It
Respect & Care for All People
Win Through Innovation & Growth
Build a Better World
This year, at our Leadership Summit in San Antonio, Texas, we recognized and celebrated the individuals and teams at Point B that embody these values in their work.
Through an open nomination process, Point B’ers were invited to recognize peers who embody these guiding principles. The heartfelt nominations showcased the incredible work being done across the organization and demonstrated just how deeply our values resonate within our community.
Here are the winners and the categories from our inaugural Living Our Values awards:
Excellence is Our Standard
We foster excellence, set high standards, and deliver beyond expectations. We are driven to create exceptional value for our people, our customers, and our company. We build trust and enduring partnerships through the impact and results we achieve. Here are the Point B’ers who exemplify this value:
Delivery Team, National Retail Customer, including:
Tyler Cox, Managing Consultant
Austin Lu, Consultant
Walid Omer, Senior Consultant
Tory Tolton, Solutions Director
This team consistently exceeds expectations, delivering exceptional results and strengthening essential customer relationships. Their instrumental support for an SAP go-live, including data, analytics, and dashboards, earned high praise from a customer who credited their work as pivotal to their company’s success.
Tina Opp, Customer Director:
Tina exemplifies excellence by pushing the boundaries and rallying teams to achieve outstanding results. She skillfully balances expanding her customer portfolio with spearheading key strategic initiatives for the firm, demonstrating leadership that sets a remarkable standard.
Lead with Integrity and Authenticity
We exemplify integrity and authenticity in all actions. We build trust by operating with honesty, transparency, and ethical conduct. We don’t shy away from difficult but necessary conversations. Here are Point B’ers who exemplify this value:
Geoff Kohles, Director, Strategic Execution:
Geoff's dedication to aligning business decisions with our values is unmatched. He mentors others, fosters genuine relationships, and inspires transparency and trust. Geoff’s thoughtful approach to leadership leaves a lasting impression, as noted by his peers, who highlighted his ability to connect the "why" of our business decisions back to our values.
Many Talents, One Team
We succeed together. We support and learn from each other. Our strength comes from our collective efforts, and we foster collaboration, not competition. We celebrate as one. Here are Point B’ers who exemplify this value:
Leadership Summit Planning Team, including:
Alycia Pittsenbarger, Event Specialist
Corinne Evege, Corporate Services Manager
Clay Jenkins, Director, Infrastructure Technology & Security
Kirsten Markley, Customer Director
Adam Hartstein, Managing Principal
Bekah Bridges, Senior Delivery Excellence Leader
Laura Hamm, Director, Strategic Execution
Shetha Alaskar, Chief of Staff
Kelsey Carter, Senior Learning & Development Specialist
Patrick Riley, Director, Revenue Operations
Anna Norris, Customer Executive
Anna Kraemer, Customer Director
Lee Clinton, Senior Analyst
This team brought together a variety of talents and created an unforgettable event at our Leadership Summit in record time. They made the impossible possible by demonstrating collaboration and unity, exemplifying that teamwork leads to extraordinary achievements.
Patrick Riley, Director, Revenue Operations:
Patrick brings together diverse talents to create innovative solutions and drives new ways of working. His leadership propels the firm into new opportunities that support our growth and success.
Own It
We are accountable to each other. We come together to find solutions for the shared success of our company, our customers, and our people. Our contributions help build an enduring company. Here are Point B’ers who exemplify this value:
Gina DeSilva, Senior Content Strategist
Gina enhances our brand and takes ownership of every opportunity. Her brand-enhancing strategy generated over 10 million brand impressions and 3000+ new followers, as well as amplified visibility across the firm. Her dedication and positivity make her a reliable partner and a key driver in enhancing Point B’s brand.
Kirsten Markley, Customer Executive
Kirsten demonstrates exceptional ownership, fearlessly tackling challenges ranging from exploring new technology partnerships to evolving our operating model. Her innovative approach and commitment to moving the firm forward demonstrate what it means to "Own It."
Respect and Care for All People
We genuinely care about people and find joy in working with each other and our customers. We prioritize relationships, empathy, and respect in pursuit of a supportive work experience where we can all thrive. We embrace our diversity and bring our whole selves to work. Here are Point B’ers who exemplify this value:
Mark Lammers, Director, Strategic Execution
Mark’s calm leadership and thoughtful advocacy set him apart. His genuine care for people fosters a culture of respect and authenticity, profoundly impacting both Point B’ers and our customers. Mark’s ability to lead with empathy and steady guidance makes him a true anchor for the team.
Win Through Innovation and Growth
We embrace a growth mindset, always learning and improving. We use technology and innovation to build our company and amplify our impact. Our personal growth unlocks potential for ourselves, our customers, and our company. We are agile and adaptable, embracing change to stay ahead of the curve. Here are Point B’ers who exemplify this value:
Restaurant Technology Team, including:
Rich Faltot, Customer Director
Pat Cormany, Managing Consultant
Alison Bickford, Delivery Excellence Leader
John Madigan, Sales Engineer
Amy Halverson, Principal
This team's commitment to innovation is demonstrated by its proactive relationship-building and the establishment of the Innovation Lab in Chicago, which will open later this year. Through a focus on technology and results, it has become a leader in a rapidly evolving space, driving progress and growth. This team's commitment to innovation is demonstrated by its proactive relationship-building and the establishment of the Innovation Lab in Chicago, which will open later this year. Through a focus on technology and results, it has become a leader in a rapidly evolving space, driving progress and growth.
Build a Better World
We embrace our role in advancing economic and social progress for each other, with our customers and communities. Our work creates an enduring impact. We do this by helping our customers solve complex challenges. Our world, our communities, and our customers are better because Point B exists. Here are Point B’ers who exemplify this value:
Lumston Team, including:
Saul Zugasti Franco, CEO and Co-Founder of Lumston
David Coronado, Managing Director and Co-Founder of Lumston
Edgar Zugasti, CFO at Lumston
This team’s mission-critical technologies are improving outcomes for customers and consumers across industries. With our recent acquisition of Lumston in late 2024, this team has quickly brought innovative efforts to create lasting, positive change for our team and customers, exemplifying how businesses can make a difference in the world.
Reflecting on Our Culture of Excellence
Congratulations to all this year’s winners! Your dedication, collaboration, and passion make Point B such an incredible place to work. Their work not only drives Point B’s success but also inspires us to strive for excellence. Together, we are building a better world.